Strategy

While the Oxford Dictionary defines strategy as: “A plan of action designed to achieve a long-term or overall aim”, Mintzberg provides a more general description of strategy as “a pattern in a stream of decisions”, which allows us to think of strategy dynamically – looking backwards, forwards and being present to where we are right now. My work in Strategy and Strategic Planning recognizes strategy is a dynamic, evolving process, surrounded by uncertainty. In this context uncertainty is more opportunity than risk, and is a source of learning, innovation and growth. For more on strategy under uncertainty see the Harvard Business Review Classic “Strategy Under Uncertainty” (Hugh Courtney, Jane Kirkland, Patrick Viguerie, From the November–December 1997 Issue) as well as more recent work from the likes of Minztberg, Hamel, and Senge.