“The difficulty lies not in the new ideas, but in escaping from the old ones.”

John Maynard Keynes

My name is Alan Lund, and I welcome you to 3LA, virtual home for my management consulting practice. You can find a bit more about me on the “About Us” page, and on my LinkedIn profile.

My work involves the application of both “hard” and “soft” skills, building on my experiences with corporate strategy, organizational development and technical consulting, often addressing the challenges of ‘culture eating strategy for breakfast’.  I like to solve problems and to help people be successful.

If you’re a little stuck, either creating new ideas or escaping from old ones, get in touch and together we may be able to find a way forward.

3LA provides advice and coaching for strategy and supporting functions including:




Business Development and Planning

Analysis and Modeling

Performance Management

Decision Support

Team Development

Leadership Coaching

Employee Engagement


Project and Interim Leadership

Over time I’ll add material to the site, including articles and links for each subject area. Let me know if you have ideas for interesting topics.